Global Critical Logistics (GCL), the market leader in specialized logistics and freight forwarding across the live events, fine art, TV and film production, and automotive sectors, has appointed Elizabeth Berman as their Chief People Officer, in a move that reflects the company’s priority of investing in their people.

In this new role, Berman will drive the success of GCL’s diverse verticals from a people perspective by developing a best-in-class HR infrastructure that provides a high service level to both employees and customers.

Daniel Rosenthal, President and Chief Executive Officer, GCL, said: “I am a firm believer in building on our 45-year foundation by investing in our team and culture. Elizabeth is the perfect partner to build out the people function. She combines leadership and compassion with data-driven decision-making and strategic thinking. By ensuring the right tools, resources and infrastructure are available and accessible to all, Elizabeth will help our people support our customers, thrive in their jobs, and seize the many opportunities we have for career development.”

Berman is a champion of culture as a strong foundation for company success, and her career has included several leadership roles with revenue responsibility in both for-profit and non-profit, large enterprise, and start-ups.

She brings with her a firm belief in the importance of prioritizing mental health for all, which will be a fundamental value underpinning her work, as she begins with GCL. 

“I’m looking forward to advancing our global culture, while preserving each individual companies’ legacies,” said Berman. “In particular, I am excited about ensuring that the continued growth of GCL will positively impact employees’ careers. Core to my role, I will be ensuring our approach focuses on individual growth and development, while introducing new career pathways across the GCL portfolio.”

Berman’s previous roles have seen her traverse the sports, entertainment, hospitality, and consumer products industries; with organizations such as Harris Blitzer Sports and Entertainment (Philadelphia 76ers, New Jersey Devils and Prudential Center), Nike, Estee Lauder, and Vevo.

She has a track record of leading in rapidly changing, high-growth environments and is passionate about achieving a company’s vision by attracting and developing top, diverse talent, and building extraordinary levels of employee engagement.

Berman, based in Princeton, New Jersey, USA, is an active community member with multiple non-profit organizations.